WebsiteLumen Interiors (UK)
Lumen — Luxury E-commerce
Problem: A premium furniture brand with a slow, dated store losing checkout conversions.
Solution: Rebuilt on a fast headless stack with a refined UI and streamlined checkout flow.
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WebsiteLumen Interiors (UK)
Problem: A premium furniture brand with a slow, dated store losing checkout conversions.
Solution: Rebuilt on a fast headless stack with a refined UI and streamlined checkout flow.
MarketingNorthwind SaaS (USA)
Problem: High ad spend with unpredictable returns and no clear attribution.
Solution: Restructured full-funnel Google & Meta campaigns with proper tracking.
Social MediaAtlas Coffee (Australia)
Problem: Inconsistent posting and a flat, unengaged social following.
Solution: Built a premium content system with a clear voice and weekly cadence.
DataVertex Logistics (Germany)
Problem: Leadership flying blind across five disconnected data sources.
Solution: Unified data into one automated executive dashboard with alerts.
WebsitePersonal Project
Problem: A new SaaS needed a launch page that could convert cold traffic.
Solution: Designed and shipped a high-converting, animated landing experience.
Social MediaAurum Studio (UAE)
Problem: A fragmented visual identity weakening trust with premium buyers.
Solution: Created a cohesive gold-standard brand system across all touchpoints.
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